“Pura Vida” is Spanish for “pure life”, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laidback lifestyle. “Pura Vida” means choosing to live life to the fullest. It’s more than just a saying… it’s a lifestyle.
WHO: Pura Vida, founded by Paul Goodman + Griffin Thall
WHAT: Pura Vida is a California based company that sells handcrafted bracelets by Costa Rican artisans.
WHY: A portion of the proceeds from every bracelet purchased goes towards providing full time jobs for Costa Rican artisans.
GET INVOLVED: The easiest way is to purchase your very own bracelet today, and use the code MEGANMINUTILLO20 for 20% off of your order. (There are other ways, too, like fundraising, internships, wholesale, etc. Additional information on all the ways to get involved are here.)
