Hello Beautiful People,
If you know me well, you know I have a sweet tooth, that I believe chocolate should be part of a daily food group.
That, (if we’re really being honest…I don’t trust people who don’t like chocolate.)
I mean, who doesn’t like chocolate?!
But alas, I digress.
We’re here to highlight two of my great loves – sweets + arts education.
And that comes to you in the form of Sweet Generation.
A bit about Sweet Genreation and Founder Amy Chasan –
Amy has always loved to bake – when she was very young her mom gave her the run of the kitchen and she made concoctions of interesting ingredients. Over the years she progressed to actually edible recipes and turned out hundreds of meringues, cookies, banana breads, and cakes.
Her lifelong interest in Art led her to build her professional career around Art and Education. When working for the NYC Department of Youth & Community Development, she was able to support and develop some wonderful Arts organizations, but lack of funding plagued the programs and every year budgets were cut significantly. As her work became more challenging, she returned to baking as her own personal creative outlet. Before she knew it, she was being hired to cater weddings, music release parties, art events and private parties. She began to think about how she could connect her creative outlet with her education and professional career and realized she could move the concept of a community bake sale (used in many schools and organizations to raise additional funds) to a national audience with an online bakeshop and fundraising partners.
This idea became Sweet Generation.
In 2013, her concept for Sweet Generation was a winner in the New Challenge Social Innovation competition. Sweet Generation was also awarded “Best Cupcake” in NYC by the Village Voice, which is a huge and humbling endorsement in such a highly cupcake saturated city! In October of 2014, Amy launched an IndieGoGo campaign to raise funds to help build out a bakery storefront – the campaign was successfully funded, and on January 11th, 2015, Amy and her team opened Sweet Generation’s first bakery storefront at 130 1st Ave. in Manhattan.
So go.
Order.
Eat.
Enjoy.
Cause what’s better than a sweet tooth with a cause?
Live, Love, Learn,